Must Read! 10 Things You Need to Know to Start a Frozen Food Business
The frozen food business is one of the businesses that is increasingly gaining interest in this modern era. The main reason is people are getting busier and they start looking for alternatives to cook and eat more practically. A frozen food product is their ideal solution because it can be kept for a long period of time and it is easy to cook. Besides, the consumption growth of frozen food is increasingly from year to year around 8%. For those who are interested in starting this business, these are the important steps that you need to consider.
1. Market Research
The first step is to do some market research. You need to understand the trend and what the market demands. What kind of frozen food are the most wanted in your area? Who is your target market? Is there any competitor in your area? If you research your market carefully, you’ll be able to identify the potential opportunity for your frozen food business.
2. Business Planning
After you have a strong understanding of how the market works, the next step is to do your business planning comprehensively. The Business plan that you make, it will be your guide on how to expand and make your frozen food business work. The business plan that you made must include certain aspects such as the early investment, your marketing strategy, and financial projection for the future.
3. Choosing Location
Choosing a location is the key factor to be a successful frozen food business owner. Make sure your location is accessible to your target market. Also, you need to consider the need for cold storage and refrigerated transportation to maintain the quality of your frozen product.
Take a look: MGM Bosco Cold Storage Opening in Sidoarjo
4. License and Certification
You need to make sure that your business fulfills all the needs to get the license and certification needed. Frozen food products must meet the food safety standards and quality requirements. These things are important to build and gain the trust of your consumers for your products.
5. Raw Material Supply
Make sure you have a high-quality raw material. You can build a relationship with your producer or distributor to have a consistent and high-quality supply of raw materials.
6. Production and storing
Consider seriously on production and storing process of your frozen food products. The quality of your products must be well maintained and to do that, you need high-quality cold storage to store your frozen food product.
7. Marketing & Promotion
You need to have an effective marketing strategy to introduce your product to your consumers. Use social media, websites, and other media to increase the visibility of your business.
If you’re planning to sell your products online, you can use any online platform available out there, such as e-commerce like Shopee and Tokopedia, social media like Instagram, TikTok shop, Facebook marketplace, and WhatsApp Business. Besides that, you can have other options to promote and sell your frozen products like selling them on Ojek online application.
8. Delivery Service
A good and efficient delivery service is important in the frozen business. Make sure you have refrigerated transportation to deliver your products safely and right on time.
To maintain the quality and durability of the product, the delivery must be done quickly. In this case, the best choice is to use the instant delivery services. If the delivery has a long-distance destination, you can use the alternative way which is using the box equipped with ice gel to maintain the fresh condition of your products.
9. Financial Management
Always do the financial management wisely. Monitor the outcome and income of your business. Reinvest your profit in your business to make it grow even further.
10. Evaluation & Development
Keep on doing evaluations for your business. By listening to critics and suggestions from the consumer, you can learn which part of your business needs to be fixed and improved. Renew your business plan regularly to follow the changing market which keeps on evolving.
The key of success in frozen food business is to ensure the goods are kept with the lowest risk of lost/damage, stock accuracy reaching out 100%, success delivery to consumer’s hands reaching out 100%, and also Proof of Delivery on time submission reaching out 100%. Therefore, the best third party partner that is having good service level agreement and always giving the right solution to keep the efficient and effective cost is really required. Leave the complicated logistics matters to the expert and you will only focus on production and sales.
Service Recommendation from MGM Bosco Logistics
To make sure your frozen food business is doing well, MGM Bosco Logistics is your trusted and reliable partner which you can count on in cold storage and refrigerated transportation. Our cold storage is designed with environmentally friendly cooling technology and equipment that meet the food-grade standards which makes us the best choice to maintain the quality of your frozen food products.
With more than 950 refrigerated trucks equipped with GPS and Thermo-logger, we give you full control to monitor your product delivery status and set the required temperature configuration of your products. With MGM Bosco Logistics, your product will arrive in the best fresh condition.
In the end, the main key to starting a frozen food business is patience, product quality, and a deep understanding of how the market works. By following the steps above and having a collaboration partner like MGM Bosco Logistics, you can build a successful business and keep on developing in the frozen food industry. We wish you well on your business journey!